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The launch of a New Era Santa Carolina is “Chilean Heritage”
Bringing together tradition, history and innovation, Santa Carolina is launching its new image and communicational campaign featuring energy, passion and strength.

Although Santa Carolina will soon turn 135 years old, it’s never been so young and dynamic. No dormant giant, Santa Carolina is one of the top ranking wine groups of Chile experiencing today a process of deep renovation, modernization and innovation. Established in 1875, it is one of Chile’s pioneer wineries, planting French vines from its origins and leading the wine industry from the start.

Tradition and history are not just a façade but are in fact at the heart of everything Santa Carolina does, while innovation is what inspires her. “Chilean Heritage” is the blend of both, portraying a living root that seeks the sky as its limit. It is the Reserva range, in particular, which is reaching nearly all consumers worldwide offering competitive prices, a wide range of varieties from Chile’s leading valleys, genuine origin, tipicity, personality and freshness.

As a concept “Chilean Heritage” represents the past, present and the future and as a philosophy it encompasses our founder’s vision. In terms of the product, it is the epitome of Santa Carolina wines: Identity, quality, tradition and innovation.

Welcome to the “Chilean Experience” – stop and sense the cool air coming off the Andes Mountains that meets the sea breeze sweeping in from the Pacific Ocean, while the diverse soils drain the water that nourishes our firmly embedded roots.
 
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